Builder Spotlight: Zeroone is Rethinking How NFT Enjoyers Create and Collect

The Rise of Zeroone's Cultural Distribution Engine

In the midst of a challenging NFT bear market, Ludovica Rosi and her co-founders launched zeroone, an innovative NFT platform that defied market expectations by achieving immediate success. Within its first month of operation, zeroone demonstrated remarkable growth on the Avalanche C-Chain, recording an impressive quarter million mints, 150,000 transactions, and nearly 3,000 collections. What sets zeroone apart is not just its volume but the quality of engagement—more than 50% of the NFTs minted during this initial period were purchased, indicating genuine user interest and value creation. This success story is particularly noteworthy because zeroone is not a traditional NFT marketplace; rather, it positions itself as a "cultural distribution engine" designed to catalyze a new paradigm in digital art and content creation.

Simplifying the NFT Experience Through Innovation

Zeroone's primary objective is to eliminate the technical barriers that often prevent mainstream adoption of NFT platforms. The platform achieves this through several key features designed to make the user experience direct and intuitive. Users can create a wallet using simply their email address or connect an existing Web3 wallet for those already familiar with blockchain technology. Contract creation is streamlined to a single click, and creators can customize their own royalty structures before minting with another simple click. The collecting process is equally straightforward, requiring only one step. In a revolutionary move, zeroone covers even Avalanche's already low transaction fees, making collecting completely free for users. Minting is also offered at no cost. As Ludovica explains, "The idea is that we abstract away all the crypto features and technology. We present a very straightforward platform that allows everybody to join the movement. We want to be that onboarding tool from Web2 to Web3." This approach represents a fundamental rethinking of how zeroone and similar NFT platforms can serve as bridges between traditional web users and the blockchain ecosystem.

Creator-First Philosophy: Give Before You Get

Zeroone distinguishes itself through innovative features that prioritize genuine creators and art enthusiasts over speculative traders. The platform implements a unique requirement: users must mint their own art or content before they can collect pieces created by others. This "give before getting" philosophy fundamentally changes the dynamics of NFT platforms by ensuring that all participants contribute to the cultural ecosystem. This approach effectively blurs the traditional line between creators and collectors, fostering a community where everyone is both a producer and consumer of content. By implementing this requirement, zeroone encourages authentic engagement with the platform and helps build a more sustainable and culturally rich environment. This creator-and-collector-first approach has proven successful, with zeroone continuing to build upon its strong foundation of collections and active users who contribute meaningfully to the ecosystem.

The Vision Behind Zeroone: Ludovica Rosi's Journey

Ludovica Rosi, born in Rome and working from Singapore, brings a unique perspective to the NFT space shaped by her lifelong passion for art and her experience with the Museum of Crypto Art, where she worked alongside co-founders Colborn Bell and Phil Backus. As a self-taught photographer who creates her own photography NFTs, Ludovica understands firsthand the challenges and aspirations of independent creators. She believes that new generations of artists seek greater independence and control over their work, and zeroone as her cultural distribution engine attempts to provide exactly that agency. Her vision extends beyond simply creating another NFT platform; she aims to fundamentally reshape how artists and audiences interact in the digital space through zeroone, giving creators more power while making the ecosystem more accessible to art enthusiasts who may not have technical blockchain knowledge.

Why Avalanche: The Strategic Blockchain Choice

Before building zeroone, Ludovica and her team conducted extensive research to determine which blockchain would best support their vision. Their thorough analysis led to a decisive conclusion: Avalanche was the only technology capable of supporting the product they envisioned for zeroone. Ludovica views Avalanche as the most forward-thinking blockchain in the industry, with Ava Labs consistently pushing technological boundaries. "I see Avalanche as the only chain investing in cutting-edge technologies and risking stepping into something very new," she explains. She particularly appreciates Avalanche's recognition that culture serves as an accelerator of technology, while technology simultaneously accelerates culture. The Avalanche Foundation's Avaissance program, a pioneering digital art initiative, has been especially impactful in supporting zeroone's mission. This strategic alignment between zeroone's cultural focus and Avalanche's technological capabilities has proven essential to the platform's ongoing success.

Future Plans: Moving to Avalanche Subnets

Looking ahead, zeroone plans to further leverage Avalanche's ecosystem by migrating to an Avalanche Subnet. This strategic move represents the next phase in zeroone's evolution and will enable even more ambitious growth trajectories. By moving to a Subnet, zeroone will be positioned to appeal even more effectively to everyday Web2 users who may be unfamiliar with blockchain technology. The migration promises significant operational advantages for zeroone, particularly in terms of economics. "Subnets will reduce our cost per transaction, allowing us to scale much more," Ludovica explains. This reduction in transaction costs will enable zeroone to maintain its commitment to covering fees for users while supporting continued rapid growth. The move to Subnets represents zeroone's commitment to not just adapting to the blockchain landscape, but actively shaping it to better serve creators and collectors.

Conclusion

Zeroone represents a paradigm shift in how NFT platforms can operate, moving away from trader-focused marketplaces toward a creator-and-collector-first cultural distribution engine. By launching successfully and achieving impressive metrics—a quarter million mints, 150,000 transactions, and nearly 3,000 collections in its initial phase—zeroone has demonstrated the viability of its approach. Through intuitive design that abstracts away technical complexity, free minting and collecting, and the innovative requirement that users create before collecting, zeroone has built a sustainable ecosystem that prioritizes cultural contribution over speculation. Founded by Ludovica Rosi and her co-founders with experience from the Museum of Crypto Art, and strategically built on Avalanche's cutting-edge blockchain technology, zeroone is well-positioned for continued growth. The planned migration to Avalanche Subnets will further enhance zeroone's scalability and reduce costs, enabling the platform to serve as an even more effective bridge between Web2 and Web3. As zeroone continues to blur the line between creators and collectors, it offers a compelling vision for the future of digital art and cultural expression in the blockchain era.

FAQ

What are good ZeroOne alternatives?

Good alternatives to ZeroOne include Swoop, Future Grid, and O2 Networks. These platforms offer similar decentralized solutions and comparable features for Web3 users seeking diversified options in the crypto ecosystem.

How do I get started with ZeroOne?

Simply sign up with your email to begin. ZeroOne allows you to authenticate, own, value, and monetize your online creative work seamlessly and for free. Start creating and earning today.