

A bull run refers to a period of strong price growth in the crypto market, representing a critical phase within the broader market cycle: decline → accumulation → rally → repeat.
This uptrend typically begins with Bitcoin, then expands to large-cap altcoins, and finally spreads throughout the market. Historically, Bitcoin's 4-year cycle has been remarkably consistent, with bull runs occurring in the fourth year: 2013, 2017, 2021, and now 2025.
To visualize the difference:
In 2021, crypto served as the playground for digital creators.
NFTs and Digital Assets: Non-Fungible Tokens exploded across art and pop culture, creating the illusion that "anyone could get rich" by owning the right JPEG. This created unprecedented enthusiasm among retail investors.
Play-to-Earn Gaming: Axie Infinity and early Metaverse projects offered a new narrative: "play and earn real money." Gaming tokens became income streams for players, attracting millions of participants globally.
Metaverse Buzz: Platforms like Decentraland and The Sandbox captured attention, allowing people to own land, trade, socialize, and build in virtual worlds. This represented a fundamental shift in how people perceived digital ownership.
DeFi Expansion: Following its explosion in 2020, liquidity continued flooding into lending protocols, DEXs, and stablecoins, laying the groundwork for massive on-chain liquidity.
Layer 1 Explosion: High transaction fees on Ethereum fueled the rise of Solana, Avalanche, Terra, and BSC — the era of "Ethereum killers." This diversification strengthened the entire ecosystem.
Memecoin Culture: DOGE, SHIBA, FLOKI — not just tokens, but cultural and social movements that brought entertainment and mainstream adoption to the masses.
Institutional Entry: MicroStrategy, Tesla, and El Salvador began purchasing Bitcoin, bringing it into traditional finance and legitimizing crypto as an investment asset.
Social Tokens and DAOs: Communities began tokenizing themselves, experimenting with DAO governance and collective ownership models.
The 2021 cycle represented the peak of digital culture and creative hype, while simultaneously laying the foundation for infrastructure growth (Layer 1/Layer 2) and institutional awareness — transforming crypto from a niche playground into a global phenomenon.
By 2025, attention has shifted dramatically toward real-world utility and financial integration.
Real-World Asset (RWA) Tokenization: Real-world assets such as real estate, bonds, and art are being tokenized into highly liquid, transparent, and accessible forms. Projections suggest the RWA market could reach $16 trillion by 2030, representing a fundamental transformation in how traditional assets are managed and traded.
AI and Crypto Integration (DeFAI): From autonomous AI trading bots to AI-powered data protocols, artificial intelligence is empowering crypto projects with intelligence and efficiency. This convergence is creating entirely new categories of applications and use cases.
Crypto ETFs and Stablecoins: Bitcoin and Ethereum ETFs are now operational, enabling pension funds, insurers, and corporations to invest in crypto with the same ease as stocks. Simultaneously, stablecoins (USDT, USDC) have become the backbone of global payments — effectively "USD on the blockchain," faster and cheaper than traditional banks.
DePIN (Decentralized Physical Infrastructure Networks): Merging blockchain with real infrastructure:
Memecoin and InfoFi Evolution: In 2021, NFTs defined digital culture. In 2025, memecoins define market culture. Platforms gamify token launches, making it possible for anyone to create a meme coin with just a few dollars. InfoFi platforms (Kaito, Cookie, StayLoud) elevate memes further: attention → liquidity. Here, memes are not merely funny images — they are powered by social trends, information flows, and community narratives. Memecoins have become the fastest liquidity flywheel, where retail investors can participate more easily. Some are no longer "just for fun" but are linked to launchpads, communities, and even politics.
The 2025 cycle marks a transition from culture-driven speculation (2021) to integration with global finance, data, and AI — where real utility and infrastructure form the dominant narrative.
In 2021, crypto regulation was unclear. Under SEC Chair Gary Gensler's leadership, everything except Bitcoin was considered a security. Endless lawsuits stifled growth, creating fear among builders and investors. Only Bitcoin futures ETFs existed; there were no clear stablecoin standards or institutional frameworks. Institutions remained cautious, and retail sentiment remained unstable.
By 2025, the landscape has transformed dramatically:
Pro-Crypto Administration: The election of Donald Trump, combined with Gensler's resignation, significantly improved market sentiment. Pro-crypto laws and policies are being implemented, with the Trump family actively participating in the ecosystem.
Stablecoin Regulation (July 2025): The first federal law defining "payment stablecoins" has been enacted. Stablecoins must be backed 1:1 by USD or safe assets, with public reserves and federal/state oversight. Within one month of the law's signing, stablecoin market capitalization rose from $260 billion to $278 billion (+7%).
Strategic Bitcoin Reserve (March 2025): Bitcoin confiscated by the government is no longer sold but maintained as part of the United States' strategic reserves. States like New Hampshire and Texas are also creating their own Bitcoin reserves, signaling broader institutional adoption.
Legitimization of BTC and Stablecoins: These steps move crypto from a speculative playground to the heart of traditional finance. Bitcoin and stablecoins are increasingly viewed as reserves (like gold) and legitimate payment instruments.
Crypto has transitioned from a wild west → professional market. Bitcoin remains decentralized, censorship-resistant, and valuable — now with added legitimacy as a reserve asset.
For years, crypto has closely followed the 4-year cycle tied to Bitcoin's halving. Each halving has triggered a bull run, followed by a brutal winter. This led many investors to assume 2025 would again be the final year of the cycle before collapse.
However, voices like Raoul Pal (former Goldman Sachs hedge fund manager and co-founder of Real Vision) suggest this time could be different: Bitcoin could transition to a 5-year cycle.
If true, the current bull run could extend for months or even years longer than expected.
Two scenarios are emerging:
Scenario 1 — 4-Year Cycle Repeats: The market may have only a brief period remaining for explosive gains before correction. It is wise to secure profits, reduce risk, and rebalance portfolios.
Scenario 2 — Extended to 5+ Years: This bull run could last much longer, bringing new opportunities. However, overconfidence could cause investors to miss profit-taking opportunities.
In either case, the key lesson remains: you cannot control the market, but you can control risk management. If you experience constant stress, you are likely overexposed. Take some profits, ease the pressure, and rebalance.
All assets move in cycles — 4 years, 5 years, even 10 years. Crypto is no exception. These cycles will gradually synchronize with the broader rhythm of global financial markets: nothing rises forever, and nothing falls forever.
Cycles are rings. Those who learn to ride them will accumulate lasting wealth for themselves and their families.
2021's bull run was driven by retail investment and technological innovation, while 2025's is propelled by institutional adoption and improved regulatory clarity.
The 2025 bull run shows different characteristics from 2021. While exact data varies, 2025's bull market may demonstrate longer duration to attract capital inflows and accumulate market risk, though overall gains differ based on market conditions and regulatory environment changes.
The 2021 collapse resulted from excessive investor sentiment and regulatory tightening. While 2025 won't repeat identical conditions, market volatility patterns remain similar due to cyclical nature of crypto markets.
In 2021, institutional investors were cautious and selective; in 2025, they demonstrated significantly more aggressive and proactive market participation, with substantially increased trading volume and strategic positioning.
In 2021, strict regulatory policies dampened market sentiment and constrained the bull run. By 2025, supportive policies toward innovation and digital assets became key catalysts, enabling stronger market recovery and sustained growth in the crypto sector.
In 2021, Bitcoin and Ethereum dominated, driven by retail investors and price volatility. By 2025, Bitcoin remained strong supported by institutional adoption and ETF inflows, while DeFi and emerging projects diversified opportunities significantly.
In 2025, prioritize policy-driven expectations and profit recovery over speculative trading. Unlike 2021's retail-led sentiment, focus on high-growth sectors and institutional-quality holdings. Monitor policy catalysts and economic data releases rather than relying solely on momentum.











